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Identifies, measures, and monitors KPIs, while making recommendations that impact our site and marketing performance
Support the roadmap of optimising content, CRM, marketing and user/customer experience, all through the understanding of onsite visitor behaviour
Experience enhancements, analysing the impact of changes to product, site/mobile experience and new product launches with the aim of concluding whether an acceptable return on investment was delivered or not
Work with the Web Lead to create a step change in our web set up:
Ensure reliable tagging and tracking to support accurate measurement and data validations - see issues through to resolution
Great at problem solving and critical thinking - highly analytical and knows how to approach and solve questions
Able to grasp the business context and learn quickly
Has an affinity for data and is always looking for ways to make improvements
Able to work independently and efficiently, to the standards expected within the department
A Positive Mental Attitude is key!
Google Analytics or similar tracking tools a must
Excel proficiency required
SQL, BigQuery, Knime, QlikSense, Power BI, a/b testing knowledge of benefit but not a must